More than 30 years growing with Brazil.

The history of Grupo Avenida began in 1978, in a little space in downtown Cuiabá. Founded by the entrepreneur Ailton Caseli, the company today is the largest chain of fashion retail in the North and Midwest regions;

Grupo Avenida has two brands, Avenida and Giovanna, with more than 100 stores in 11 states of Brazil, who conquer the consumer for low price products and the pleasant shopping experience. The stores are modern, spacious and well located.


  • Being the first fashion retail company in Brazil.


  • Pursue excellence in products and services.
  • Improve relationships with suppliers.
  • Develop our employees.
  • Generate profits for expansion, social development and profitability to investors.


  • Ethics
  • Respect
  • Dedication
  • Honesty
  • Partnership
  • Social Responsibility

For the 5th consecutive year elected as Great Place to Work – Middle West